Message to the Class of 2012

This past Friday I got to see my baby brother receive his high school diploma as a 2012 graduate.  Even though the weather was less than ideal, I was proud to see him in his blue cap and gown ready to take on the world.  Many of the commencement speeches were cliché, talking about the good times and how their four years have flown by so fast.  They talked about their classes, teachers, dances, pep rallies, broken hearts, and lunch time debacles.  However, there was one speaker who talked about what the future holds for the 2012 graduates.  Some will be going off to conquer the business world, some to fight for our freedom while others are perfectly content to settle down in the Antelope Valley.  They are ready for that next step in their lives as high school graduates.  But what they don’t realize is how short life can be.  How everything can suddenly come to a halt and that life can easily be taken away.

What inspired me to write this piece was not only my brother graduating, but also how days after her own commencement Marina Keegan lost her life in a fatal car crash.  It’s amazing how someone can achieve so much and in an instant it can all be taken away.  The graduating class of 2012, whether they be graduating from high school or college should live each day to the fullest, take nothing for granted, and try to experience and learn as much as possible.

I wanted to share an excerpt from the last thing Marina ever wrote, titled The Opposite of Loneliness.  I feel that what she wrote is inspirational and should be shared with as many people as possible.  She puts life in perspective as a graduate and understands how life is drastically changing.  I didn’t know her and we attended school on opposite sides of the country, but her words still touched me:

We’re so young. We have so much time. There’s this sentiment I sometimes sense, creeping in our collective conscious as we lay alone after a party, or pack up our books when we give in and go out – that it is somehow too late. That others are somehow ahead. More accomplished, more specialized. More on the path to somehow saving the world, somehow creating or inventing or improving. That it’s too late now to BEGIN a beginning and we must settle for continuance, for commencement.

When we came to Yale, there was this sense of possibility. This immense and indefinable potential energy – and it’s easy to feel like that’s slipped away. We never had to choose and suddenly we’ve had to. Some of us have focused ourselves. Some of us know exactly what we want and are on the path to get it; already going to med school, working at the perfect NGO, doing research.

For most of us, however, we’re somewhat lost in this sea of liberal arts. Not quite sure what road we’re on and whether we should have taken it. If only I had majored in biology…if only I’d gotten involved in journalism as a freshman…if only I’d thought to apply for this or for that…

What we have to remember is that we can still do anything. We can change our minds. We can start over. Get a post-bac or try writing for the first time. The notion that it’s too late to do anything is comical. It’s hilarious. We’re graduating college. We’re so young. We can’t, we MUST not lose this sense of possibility because in the end, it’s all we have.

We’re in this together, 2012.  Let’s make something happen in this world.

So, class of 2012, instead of dwelling on the fact that your years in high school have come to an end and that friends you once knew may move to opposite ends of the country, you should look to what the future holds and what you can bring to the world.  Embark on endless journeys that lead you down paths of success, love, knowledge, and remarkable experiences.  Don’t take life for granted, don’t lose faith in yourself, and don’t ever stop dreaming!

Social Media Put Simply

I recently came across this photograph that basically put social media in simple terms.  As everyone should know, social media is a way for you to connect to people online.  So, I wanted to share my thoughts about some of the social media sites I use everyday and how they help me.

Facebook

I use Facebook to interact with my friends about my personal life.  I like to see what my friends are doing in their lives as well, it keeps me up to date especially if I don’t see people on a regular basis.  Facebook also allows me to promote interests of mine such as these blog posts I write.  I am able to share my writing with friends and they support me by reading what I have written.  I have also started using Facebook for business purposes.  I manage pages for organizations and businesses which helps me perfect my social media marketing skills, which can be put on my resume and LinkedIn profile.

Twitter

Twitter is a place for me to see what people are doing in the field I am interested in.  On twitter, I can follow Richard Branson and see what updates he has about business.  I essentially use twitter for educational and business purposes.  I like to follow people who are influential in business and can offer valuable advice to young business people like myself.  I can connect with people that I would have otherwise not been able to connect with by other means.

LinkedIn

This is my online resume.  I update my profile constantly on LinkedIn.  It is used to show people the type of experience I have and what activities I have been involved in.  I am able to showcase my articles on LinkedIn in the profile updates, look for jobs, network, and maybe even offer jobs to people I know (in the future of course).

Foursquare

Foursquare is something I recently got into and it’s actually pretty interesting.  I can link it to my Facebook and Twitter accounts when I check-in somewhere.  Personally, I want to see what my friends are recommending because I like to go to new places and experience new things.  If my friends say they like it, then I might like it.  As for business, I want to check to see how my clients are doing in terms of customers checking-in and what they are saying about the business.  This helps us get a sense of what is most popular in the store and what we should focus on when it comes to discounts.

Instagram

I am also new to Instagram and it is actually really fun.  I like to use my creative side when taking pictures and manipulating them into some artsy way.  I like to see what my friends are up to and I am excited to learn more about this outlet of social media.

All outlets of social media are connected.  You can post something on Instagram that you can link to Facebook and Twitter as well.  When you post to Twitter you can link to Facebook or LinkedIn.  There is just so much you can do with social media and it’s fun to interact with a variety of people whether it be school friends, family, professors, co-workers, or even someone who wrote a best selling book.  I am not saying everyone has to use every single type of social media tool, but it’s good to think of them as a way to enhance your personal and professional life.

Entrepreneur Interview- Timothy Gaspar

There are so many entrepreneurs in the world and a handful of them started their businesses when they were attending college or high school.  While some become a big time success such as Facebook creator Mark Zuckerburg there are those small businesses that make a difference in their own communities.  The question is how did they do it?  How were they able to open up and sustain a business while attending school?

To answer these questions, I set out to talk to those entrepreneurs that were able to make their dream of owning a business a reality while pursuing an education.  My first interview is with Timothy Gaspar of Gaspar Insurance Services, Inc., in Woodland Hills.

Q: Tell me a bit about yourself.

A: I live in Woodland Hills, am married and I have a 1 year old son. I’m 30, went to El Camino for High School and CSUN for College, I graduated with a degree in Finance. I owned a small business when I graduated high school so I didn’t originally to go College, but when I met my wife when I was 21 she made me go or she said she wouldn’t marry me. Plus, by that point I had a few good “lumps” from business so I knew I better have a solid foundation.

Q: Tell me about your business.

A: I own an insurance agency. We provide personal insurance policies to individuals and families including earthquake, homeowners, auto, umbrella etc. We also provide insurance for businesses including general liability, workers compensation, professional liability, etc. I currently have 20 people and 2 offices.

Q: Why did you decide to open up your business?

A: I love running a business, it’s my passion. Some part of me enjoys the fact that it’s incredibly challenging every single day (including weekends).

Q: How did you balance your education and your business ventures?

A: I went to school at night via the PACE program. I like being busy, it motivates me. When I’m not busy I noticed I get incredibly lazy. You just find ways to get everything done

Q: What steps did you need to take to open up you business?

A: I did as much planning and work as I could before I left my old firm. I didn’t pull the trigger on stepping out on my own until all my ducks were in a row. Once you take that leap there is no going back so you don’t want to find out you forgot to submit some form to the state that is going to delay you another week.

Q: How did you get your business funded?

A: A big fat loan to start because I had to buy my book of clients from my old agency. But generally I’m not a fan of using debt to expand, I think it usually leads to trouble. I think when expanding your business you should rely on current cash flow, as old school as that seems.

Q: Was your family supportive of your decision to open up your business right out of high school?

A: Not really, but that’s only because they worried. They would have preferred I went directly into college full-time, that just wasn’t me at the time. My spouse however was very supportive when I left my old insurance firm 5 years ago.

Q: What is the biggest obstacle you faced being a student and a business owner?

A: Just managing time. You just take it day by day, you string enough days together you a get a week, then a month, then you’re out of school.

Q: What are the biggest lessons you learned being a student and an entrepreneur?

A: Don’t borrow money if it’s not absolutely necessary. Treat your people exceedingly well, better than the next guy (that includes paying more).

Q: How is your business doing since graduating from college?

A: We have worked really really hard to keep expanding and thankfully we are doing that.

Q: Did you have an mentors to help you start your business? If so, did he/she offer valuable advice?

A: Yes. My Stepdad taught me the value of emotional intelligence in how you treat people, my Dad is just a hustler, pure and simple. I just wanted to work as hard as he did.

Q: Did your education make it easier for you to start your business?

A: Yes, indirectly. Some of my clients and current relationships are people I met in school.

Q: What is one piece of advice you would give to a college student who wants to open their own business?

A: Start small but dream big.

A special thanks to Timothy Gaspar for allowing me to interview him.  🙂

Are you an entrepreneur who started your own business in school? Let me know. I would love to write about your success story.

What Can You Learn From Shield’s Date Garden?

Recently, I took my first trip to Palm Springs.  The hotel was amazing, the food was amazing, and it was nice and hot!  Before we left the area, my boyfriend wanted to stop at a Date Garden.  I have never been to a date garden and only recently started actually eating them.

So, we stopped at the famous Shield’s Date Garden in Indio, CA.  From the outside it does not look like much, but once you walk inside it’s a completely different experience.  There is so much to look at, free samples, a cafe, and their famous date shake.  We walked around looking at all the nik-naks and sat down to grab a bite at the cafe.  I ordered the stuffed dates wrapped in bacon. YUM!

This small business is able to stand out among the rest and has become a place of tourism.  Shield’s Date Farm was founded by Floyd and Bess Shields who brought their love for dates to California in 1924.

Floyd was a pioneer in the date business, breeding his own varieties of dates, such as our famous “Blonde” and “Brunette” dates, that are exclusive to Shields Date Garden and grown nowhere else in the entire world. He also invented the Date Crystal®, a blend of dates turned into a dry product that can be used in cooking, on cold cereals and in everyone’s favorite: date shakes. Date Crystals® do not need refrigeration and when kept in a moisture-proof container will last for many years— without preservatives.

People stop at this place for the dates!  This is truly a niche business and they have successfully taken advantage of it.

I believe there are valuable life lessons to be learned from small businesses such as Shields Date Garden.

1. Differentiate Yourself: If you want people to notice you, you want to be different from everyone else.  You should make a lasting impression on people.  Floyd’s business was able to differentiate themselves because there was no shop like it even close to the area.  Today, their products are still what differentiate them from others.  The key is to make yourself STAND OUT!  On your resume you can make yourself stand out by your volunteer activities.  In the classroom you can make yourself stand out by participating in all the discussions.  You can make yourself stand out at your job by doing more than what is expected of you.

2. Be Passionate About Something: You should strive to do things that you are passionate about.  Whether it is opening up with a business, running a marathon, or writing.  Just do something you enjoy and decide if it is something to pursue as a career or to keep as a hobby.  Floyd was passionate about dates and decided to open up his own date garden.  He even had a short film made, entitled Romance and Sex Life of the Date which is continuously shown inside the shop.

3. Try New Things: I strongly believe that you should try to experience new things throughout your life.  You can take a class outside of your major, try a new food, take salsa lessons, or travel.  Not matter what, you should always try something new everyday even if it is something small.  Floyd tried new things by putting in a cafe and creating new products that are only manufactured by his company.

Have you ever been do Shield’s Date Garden? Please let me know what you think about it in the comments.